這次投資由資本管理巨頭摩根溪數字公司(Morgan Creek Digital)牽頭，并有分散的金融風險投資公司ParaFi capital等公司的參與，為這對雙胞胎和他們的主要競爭對手扎克伯格(Zuckerberg)之間最終攤牌奠定基礎，還包括所謂的“圍墻花園”(圍墻花園：是一個控制用戶對應用、網頁和服務進行訪問的環境。把用戶限制在一個特定范圍內，只允許用戶訪問或享受指定的內容、應用或服務，禁止或限制用戶訪問或享受其他未被允許的。注釋來源：百度百科），像Facebook這樣的公司擁有用戶數據并從中獲利，以及免費、開源的未來。
After seven years of funding their Gemini cryptocurrency empire out of pocket, Tyler and Cameron Winklevoss are in the process of signing the last documents on their first round of capital, a $400 million investment that values the New York parent company, Gemini Space Station, LLC, at $7.1 billion. If the epic competition between the twins and Facebook CEO Mark Zuckerberg is a tortoise vs. hare scenario, now is starting to look like the moment momentum shifts.The brothers are expected to retain 75% ownership in the company after the investment, and their combined net wealth will nearly double from $6 billion in April to $10 billion today.Led by capital management giant Morgan Creek Digital, with participation from decentralized finance venture firm ParaFi Capital, and others, the investment sets the stage for a possible final showdown between more than just the twins and their archrival, Zuckerberg, but between the very idea of so-called Walled Gardens, where companies like Facebook own and profit from user data, and a free, open-source future.
Setting the stage for the clash, last month dozens of blockchain startups raised a total of more than $4 billion to chip away at the exterior defenses of these Walled Gardens by building a virtual, holographic, augmented reality version of the internet, called the metaverse, that anyone can build on (and monetize) while Facebook, Epic Games and other Big Tech giants prepare a counterattack to ensure that the billions of people already creating value for their firms’ shareholders continue to do so. “There’s these two parallel paths, in terms of technology right now,” says Cameron Winklevoss, 40, speaking from his home in California. “There's a centralized path, like Facebook or Fortnite, that is one step away from being a metaverse, and that’s totally fine. But there is another path, which is the decentralized metaverse and that's the metaverse where we believe there's greater choice, independence and opportunity, and there is technology that protects the rights and dignity of individuals.” As part of the capital raise that roughly equates to a Series D, New York-based Morgan Creek contributed $75 million and general partner Sachin Jaitly became the third member of Gemini’s board of directors. The other board members are Tyler and Cameron. Other investors expected to participate in what would be the fourth-largest capital raise in crypto history include rapper and tycoon Jay-Z’s Marcy Venture Partners, former Disney chairman Jeffrey Katzenberg’s WnderCo, the Commonwealth Bank of Australia, private equity firm 10T, family office advisory Newflow Partners, as well as United Talent Agency, Jane Street, K5 Global, Pantera, VanEck and BoostVC, among others.
這已經不是兩兄弟第一次和扎克伯格較量了。這對2008年奧運會賽艇選手在康涅狄格州的格林威治長大，2010年哥倫比亞電影公司(Columbia Pictures)發行了大衛芬奇(David Fincher)執導的電影《社交網絡》(the Social Network)，講述了他們如何雇傭學生時期的馬克扎克伯格(Mark Zuckerberg)為大學生建立一個社交網絡的故事，他們都因此一舉成名。經過一場曠日持久的法律戰，主要集中在誰是Facebook的創始人這個問題上，兄弟倆在2011年和解，得到了當時看來微不足道的6,500萬美元的Facebook股票和現金。2013年，他們花了大約1100萬美元購買了當時估計占現有比特幣總量1%的比特幣。在被稱為加密貨幣“狂野西部”(Wild West)的領域，他們將激情投入到新發現的一家有牌照的交易所，吸引遵守法律條文的合格的機構投資者，使自己脫穎而出。
This is not the first time the brothers have dueled with Zuckerberg. Raised in Greenwich, Connecticut, the 2008 Olympic rowers skyrocketed to fame in 2010, when Columbia Pictures released The Social Network, a film by David Fincher, telling the story of how they hired classmate Mark Zuckerberg to build a social network for university students. After a protracted legal battle that largely focused on the question of who founded Facebook, the brothers settled in 2011 for what at the time seemed like a paltry $65 million in Facebook stock and cash. In 2013, they spent about $11 million to buy what at the time was estimated to be 1% of all bitcoin in existence. Parlaying their newfound passion into a licensed exchange in what has become known as the Wild West of cryptocurrency, they distinguished themselves by luring accredited and institutional investors looking to follow the letter of the law.Seven years later, New York-based Gemini’s annual revenue has increased 600% since last year and a company spokesperson says it is on track to be profitable by the end of this year. While they are not sharing the actual revenue numbers, they say the largest segment comes from the Gemini cryptocurrency exchange, which charges active traders 0.6% for transactions less than $500,000, and less for larger amounts; 0.4% on $30 billion in assets under custody, and an average of about a 1% fee to borrow 40 different cryptocurrencies, among other sources. Cameron says the 600-person firm with offices in London and Singapore will have 1,000 employees by next year. This is where history starts to repeat itself. In a seeming slight to the brothers’ astrologically named firm, their former employee at Harvard, Zuckerberg, launched Libra, his own attempt to capitalize on bitcoin’s underlying blockchain technology in 2019. A consortium of potential cryptocurrency users, including MasterCard, PayPal, Stripe and Visa, briefly committed to building technology that would peg the libra cryptocurrency to a baset of national currencies, including the U.S. dollar and the British pound. Shortly after the announcement, however, the group largely disbanded, following U.S. lawmakers’ apprehension over the initiative led by a firm that so controversially sold influence over its users’ behavior.
Months after Zuckerberg launched Libra, Tyler and Cameron again blazed a trail destined to be followed by the Walled Garden kingpin. In Act 3 of the story, on which the curtain rose in November 2019, the brothers bought non-fungible token (NFT) exchange Nifty Gateway, a marketplace for the then nearly unknown assets that now form the building blocks of the metaverse by helping value accumulate to otherwise easily copied digital objects. Since the acquisition, when the industry was conducting fewer than $2 million in volume over a 30-day period, according to data site, NonFungible.com, it has exploded to a high of $3.7 billion over 30 days in September and $1.8 billion today. Ironically, for founders who claim to be building a world beyond Walled Gardens, Nifty follows a similar path to Gemini’s, which sought to build crypto investing services for compliant investors, by deeply vetting the NFT creators allowed on-site. “Decentralization is a spectrum,” says Cameron. “We want to continue to move down the spectrum toward empowerment. But you have to start somewhere.” It turns out this philosophy is not without its risks.While the promise of trillions in institutional adoption continues to remain their North Star, less discerning exchanges, frequently with fewer licenses, are so far winning the day. Gemini is only the 11th-largest exchange in the world on data site CoinGecko, and among those exchanges, relative newcomer FTX just raised $900 million at an eclipsing $18 billion valuation. Similarly, Nifty doesn’t even appear on many lists of the largest NFT exchanges, because much of its $420 million in total volume is done off-chain, making it impossible for third parties to aggregate—more like the discretion of Sotheby’s than the openness of eBay.
In addition to personal investments in the metaverse through Winklevoss Capital, more than half the newly launched Gemini Frontier Fund’s portfolio consists of firms related to the burgeoning space and an additional $35 million is set aside from the capital raise for future investments. Already, they’ve bought stakes in NFT firms Alethea AI, based in Singapore, and Recur, in Florida; Prague-based metaverse startup Somnium Space; and, in an early version of the metaverse, The Sandbox (SAND), being built by $2.2 billion Hong Kong-based Animoca Brands. Between October 27 and November 18 the price of SAND increased 413% to $3.94. As part of The Sandbox deal the brothers also bought a plot of virtual land where they hope to build the first of many virtual locations, similar to a website but in three dimensions. “Instead of building brick-and-mortar bank branches in meatspace,” says Tyler, using the slang for the real world where we actually live, “we're gonna build a Gemini experience in different metaverses, where you can go into Gemini and trade, but it would be immersive instead of on your phone.”Instead of the ad-driven model that has proved so lucrative to social media companies (and fertile for misinformation and political influence), most metaverses will require tiny amounts of cryptocurrency, similar to “gas” used to run other decentralized applications. While revenue models will certainly proliferate, the more demand there is for these tokens, the higher the price, increasing the value of the very same currency the users now own and letting the wealth accumulate to users instead of shareholders.
