元宇宙將對工作環境帶來哪些影響？（中英雙語）

根據Wunderman Thompson的一項調查，85%的人認為元宇宙將影響就業，83%的人認為元宇宙將影響企業對企業的商業模式，51%的人認為這將是一個工作的地方。

劃重點*****

從聘請元宇宙人才、創建專門團隊，到聘請頂級建筑師設計虛擬總部，公司不惜一切代價。2021年，Meta斥資100多億美元成立了Reality Labs元宇宙部門，包括迪士尼、耐克和WPP在內的公司都在招募人才來構建他們的元宇宙愿景。

From hiring metaverse talent and creating dedicated teams to bringing in top architects to design virtual headquarters, no expense is being spared. Meta spent over $10 billion on its Reality Labs metaverse division in 2021 and companies including Disney, Nike and WPP are recruiting talent to build out their metaverse vision.

微軟****

微軟將于2022年在其Teams通信平臺上引入混合現實(MR)功能，從而提升了社交表現和團隊協作水平。同事們將能夠通過數字化身參加會議，并通過共享全息體驗在項目上進行協作。此外，企業將能夠構建虛擬環境，微軟將其描述為“元宇宙的門戶”。

Social presence and teamwork are being leveled up by Microsoft’s introduction of mixed reality (MR) Mesh capabilities for its Teams communication platform, due to launch in 2022. Coworkers will be able to attend meetings as customized avatars and collaborate on projects through shared holographic experiences. In addition, companies will be able to build virtual environments that Microsoft described as “a gateway to the metaverse.”

從Spotify、Dropbox到亞馬遜和Salesforce，遠程辦公和混合辦公將成為常態，它們將永遠接受在家辦公。隨著科技公司加倍努力改善遠程工作體驗，微軟正通過將其擴展技術納入Teams而引領潮流，其愿景是成為在元宇宙中支持工作和協作的首選平臺。

Remote and hybrid work are here to stay, as companies from Spotify and Dropbox to Amazon and Salesforce permanently embrace working from home. As tech companies double down on improving the remote-work experience, Microsoft is leading the charge by incorporating its expansive technologies into Teams, with the vision to be the go-to platform enabling work and collaboration in the metaverse.

SK電訊***

韓國SK電信公司推出了一個專門的元宇宙部門，提供三種不同的服務：Ifland, Jump和Jump Studio。Ifland是一個在虛擬世界中舉辦活動和研討會的社交網絡平臺；Jump專注于增強現實(AR)能力和體驗；Jump Studio使用MR技術“將現實轉化為全息圖”。

South Korean company SK Telecom has launched a dedicated metaverse division offering three distinct services: Ifland, Jump and Jump Studio. Ifland is a social networking platform in a virtual world that hosts events and seminars; Jump focuses on augmented reality (AR) capabilities and experiences; and Jump Studio “transforms reality into holograms” using MR technology.

SK電信從2021年開始開發AR和VR專用技術，通過投資元宇宙產品，迅速發現了擴張潛力。這導致這家電信公司為消費者和企業建立了自己的技術服務，而不是依賴于合作伙伴。

SK Telecom started developing proprietary technologies in AR and virtual reality in 2021, swiftly spotting expansion potential by investing in metaverse products. This has led the telecommunications company to build on its own technology services for consumers and businesses rather than depending on partnershis.

WPP**

The Metaverse Foundry，一個由WPP旗下的廣告公司于2022年2月啟動，旨在為元宇宙提供品牌體驗的項目。擁有一個由制作人、虛擬藝術家、開發人員和技術人員組成的全球團隊，他們可以與WPP客戶合作，從設計到執行與元宇宙相關的項目。

The Metaverse Foundry by WPP-owned Hogarth launched in February 2022 and aims to deliver brand experiences in the metaverse. A global team of producers, virtual artists, developers and technologists are available to partner with WPP clients on metaverse-related projects from design to execution.

這個700人的強大團隊組成了The Metaverse Foundry。WPP的首席執行官Mark Read表示，該機構的客戶已經“抓住了與元宇宙客戶聯系的機會”，并正在尋找合作伙伴來開展這些項目。WPP通過這個項目團隊鞏固了在創意和營銷方面的合作伙伴關系。

A 700-strong team has been put together to form The Metaverse Foundry. Mark Read, CEO of WPP, states that the agency’s clients are already “seizing the opportunities to connect with their customers presented by the metaverse” and are looking for partners to work with on these projects. WPP is solidifying the creative and marketing partnership with the introduction of The Metaverse Foundry.

更多公司正在圍繞元宇宙進行重組，聘請專門的領導者和團隊來指導他們的元宇宙戰略。

敬請期待《新的現實》第七篇：娛樂和體育產業（中英雙語）

除特殊說明外，文中圖片皆來自于Wunderman Thompson報告