元宇宙將對醫療保健行業帶來哪些影響？（中英雙語）

81%的人認為健康和醫療保健行業將受到元宇宙的影響。這多少有些令人驚訝，難道虛擬人會與現實中的人具有相同的健康問題？

劃重點*****

一項針對全球受訪者的研究表明，人們正在把他們的健康習慣帶入虛擬世界，數字工具有助于深化現實世界中的身體和心理健康。

This research indicates that people are bringing their healthy habits into the virtual realm,with global respondents reporting that digital tools help deepen bodily and mental health in the physical world.

在英國、美國和中國，81%的人說他們打開電子設備是為了放松；得益于科技，55%的人表示他們的身體更健康了，56%的人表示他們的心理更健康了。只有28%的人認為科技對他們的身心健康產生了負面影響。

In the United Kingdom, United States and China, 81% say they switch on digitally to unwind; 55% say they are physically healthier thanks to technology (such as apps, health tracking devices and connected equipment); and 56% say they are mentally healthier thanks to technology. Only 28% say that technology has had a negative impact on their physical and mental health.

近年來“處方游戲（譯者注：像醫生開藥方一樣通過游戲治療疾病）”的興起表明，身體健康和數字健康之間的重疊越來越多。

The rise of prescription gaming in recent years points to the growing overlap between physical and digital health.

在美國，食品和藥物管理局于2020年批準了有史以來第一個處方電子游戲“EndeavorRX”，它被臨床證明可以治療兒童多動癥。治療性電子游戲初創公司DeepWell Digital Therapeutics于2022年3月成立，致力于開發治療抑郁癥和多動癥等健康問題的游戲。

In the United States in 2020, the Food and Drug Administration approved the first-ever prescription video game,EndeavorRX, which is clinically proven to treat ADHD in children. Therapeutic video game startup DeepWell Digital Therapeutics launched in March 2022 to develop games that treat health conditions including depression and ADHD.

圖片來源：YouTube

輝瑞：虛擬疫苗****

圖片來源：俠盜獵車手

輝瑞公司為《俠盜獵車手》中的數字化身接種疫苗以對抗新冠疫情。輝瑞巴西公司在2021年11月的活動中為玩家們創建了一個游戲任務，以鼓勵巴西Z世代接種疫苗。在完成任務后，數字化身的手臂上會獲得一枚藍色徽章，以標志他們的疫苗接種狀態。

Pfizer is vaccinating avatars against COVID-19 in Grand Theft Auto. The November 2021 campaign from Pfizer Brazil created an in-game mission for Grand Theft Auto RolePlay players, in an effort to encourage Brazilian gen Zers to get vaccinated. After completing the mission, avatars receive a blue badge on their arm to mark their vaccination status.

DeHealth：世界上第一個醫療元宇宙***

英國非營利組織DeHealth于2021年12月宣布推出“世界上第一個醫療元宇宙”。它是為醫護方和患者設計的，旨在為醫生提供一個全新的空間，完全在3D形式下工作、交流和咨詢，并為患者提供一種通過出售匿名醫療數據賺取虛擬資產的方式。

British nonprofit DeHealth announced the launch of the “world’s first healthcare metaverse” in December 2021. The decentralized health metaverse is designed for providers and patients alike; it aims to function as a new space for doctors to work in, confer with each other and consult with patients in full 3D format, as well as offer a way for patients to earn virtual assets by selling their anonymized medical data.

DeHealth元宇宙的beta版本于2022年底發布。

A beta version of the DeHealth metaverse is slated for release in late 2022.

元宇宙正在為遠程醫療的進化奠定基礎。遠程醫療的下一階段將引入增強現實和虛擬現實，改變醫療保健的供給方式。

Alo Yoga：數字瑜伽**

圖片來源：Steam

這家運動休閑和生活方式品牌于2022年2月在Roblox上推出了為期一個月的健康療養活動——Alo Sanctuary。它提供了一個身臨其境的康養空間來休息和放松，其中有數字化身瑜伽課程和引導冥想。

The athleisure and lifestyle brand launched a month-long wellness retreat on Roblox in February 2022. Called Alo Sanctuary, it offered an immersive wellness space for rest and relaxation, with avatar yoga classes and guided meditations.

Alo創始人Danny Harris說，他們的目標是“為元宇宙帶來身心健康”。

The goal is “to bring mind-body wellness to the metaverse,” says Alo founder Danny Harris.

模擬人生：游戲放松**

圖片來源：模擬人生官網

2021年9月更新的《模擬人生4——水療日》游戲增加了使數字化身感到舒適的新選項，并高度關注身心健康。它在最初版本的水療中心和健身房的基礎上（模擬市民可以在休閑時間里蒸桑拿、按摩或洗泥浴），增加了新的瑜伽技能、高級冥想獎勵、兒童健康活動，以及引入面膜、美甲、足療和可定制的指甲設計。

A September 2021 update to The Sims 4 Spa Day game pack adds new options for avatar pampering and wellbeing, and has a heightened focus onwellnessand mental health. It expands the original version’s spas and gyms—which let Sims spend leisure hours in saunas, getting a massage, or taking a mud bath—with new yoga skills, rewards for high-level meditation, and wellness activities for kids, alongside the introduction of facial masks, manicures, pedicures and customizable nail designs.

開發公司Maxis Studios表示，這次更新還允許《模擬人生》通過教授正念來賺錢。玩家可以從游戲的愿望面板中為他們的模擬人生選擇禪宗大師、自我護理專家或內心平靜。

The update also lets Sims earn money by teaching mindfulness, developer Maxis Studios says. Players can now select Zen Guru, Self-Care Specialist, or Inner Peace for their Sims from the game’s Aspirations panel.

綜上所述，健康的習慣正在作為一種交流個人價值觀、身份和社會地位的方式，被轉移到虛擬世界中。

名詞解釋

[1]The Sandbox：中文名稱“沙盒”，是一個去中心化的，社區驅動的游戲生態系統。

[2]Decentraland：是一個基于以太坊，由用戶共同擁有并構建的虛擬世界平臺。